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7 Steps to Improve Your Success In Marketing An Equity Crowdfunding Campaign

7 Steps to Improve Your Success In Marketing An Equity Crowdfunding Campaign

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Equity or Regulation Crowdfunding ​can be a great way to raise up to $5​ ​Million from the general public. At its most basic level,​ ​you ​build a crowd from effective marketing, ​file a form C with the SEC and display your campaign on the Rise Up Crowdfunding portal. ​

Though the process is ​straightforward, running a successful campaign still requires ​commitment from you and your team and ​hard work. ​It’s comparable to ​the time ​you’d put into raising funding from traditional angels or VCs. The difference? You don’t pitch one person at a time. Instead, you’ll create a marketing plan to reach friends, family, ​fans, followers, customers, and the ​general ​public​ to encourage them to fund your business. ​

Here are some critical steps to help you market your equity crowdfunding campaign:

1. Identify your target audience

The first step in marketing your equity crowdfunding campaign is identifying your target audience. Who will be interested in your product or service? What are their interests, hobbies, and values? Understanding your target audience will help you tailor your marketing efforts and reach the people most likely to support your campaign.

2. Build a robust online presence

A robust online presence is essential for marketing your equity crowdfunding campaign. This includes creating a website, social media accounts, and other online assets that showcase your brand and help you connect with your target audience. Ensure your website is professional, easy to navigate, and includes all the information investors need about your company. 

3. Engage with your audience

Engaging with your audience is vital to building a community of investors. This includes on your funding portal campaign page, regularly posting updates on your campaign, answering questions, and responding to feedback. It also means being active on social media, engaging with your followers, and reaching out to relevant online communities and forums to connect with potential investors. 

4. Leverage influencer marketing

Influencer marketing can be a powerful tool for reaching your target audience and attracting investment. This involves partnering with social media influencers, bloggers, and other online personalities with a large and engaged following in your target market. By working with these influencers, you can reach a large and engaged audience and build credibility for your campaign.

5. Video Marketing

a key piece of marketing content for every successful campaign. A video is a highly effective marketing tool, especially for crowdfunding campaigns. Creating a compelling and informative video can showcase your product or service, tell your story, and help potential investors understand what makes your campaign unique. It is also where you ask the public for investment.  Consider using video in your social media marketing, website, and other promotional materials.

6. Partner with other businesses

Partnering with other companies and organizations can be a great way to reach your target audience and attract investment. This includes partnering with complementary businesses, organizations, and groups supporting your target market. By working together, you can leverage each other’s strengths and reach a broader audience.

7. Offer rewards

Offering exciting and cool rewards with an investment can be a powerful way to attract support for your campaign. This can include early access to your product or service, exclusive merchandise, or other appealing incentives to your target audience. By offering rewards, you can incentivize people to invest in your campaign and increase the chances of reaching your funding goal.

Key Takeaways 

Marketing your equity crowdfunding campaign requires a strategic and multi-channel approach. By identifying your target audience, building a solid online presence, engaging with your audience, leveraging influencer marketing, utilizing video marketing, partnering with other businesses, and offering cool rewards, you can effectively reach your target audience, build a community of supporters, and raise the funds you need raise. 

Rise Up Crowdfunding provides a regulated funding portal for diverse entrepreneurs to raise capital from the general public. By launching an offering on Rise Up Crowdfunding, business owners can share their future with customers, fans, followers, and their community while getting the funds they need to keep growing. Sign up now for FREE and join our mission to change the inequality of access to capital for women-owned companies and diverse-owned small businesses by joining our Rise Up Crowdfunding Premium Investor program. 

To learn more about both of these offerings please register HERE