About Us

Our Mission

America has held out the promise that everyone has the opportunity for a piece of the American dream.

Wealthy investors have always had the right to invest in startups and private businesses at their earliest stages. In the JOBS Act of 2012, new laws gave all U.S. citizens additional access to early-stage investments. The process is called Equity Crowdfunding where anyone can invest in startups and small businesses.

Unfortunately, access to capital for all businesses has been difficult for far too long. We intend on changing that, providing a solution that will reflect the diversity of the U.S. in everything we do


Diversity, equity, inclusion, and education are not just words but actionable steps that we will all live by as part of the Rise Up Crowdfunding equity crowdfunding portal to help all people realize their vision for the future

Everything we value, from democracy to racial injustice, is endangered every day.

Because the top 1% of Americans have more wealth than the bottom 90%. It won’t get better without real change.


We want to help more Women, Black, and Brown, LGBTQ, Veterans, and all underrepresented minority founders and small businesses gain access to capital from the millions of people who ( since the passing of the JOBS Act in 2012 ) can now invest a small amount of money in a private company online.


The Best New Way for African Americans to Invest In or Start a Business – Equity CrowdfundingNow, Black investors and entrepreneurs have access from the beginning and can share in the economic gains made by startups growing and hiring.“ – Black Enterprise Magazine 

Our partner program allows select companies and organizations to join in our mission to assist minority-owned and women-owned businesses with access to capital through equity crowdfunding. Organizations like The Coca-Cola Company, The Women Presidents Organization, IWEC, and the National Veteran Business Development Council may assist by providing funding to Rise Up Crowdfunding or referring businesses who have capital raising needs. Partners who refer businesses are compensated $2,500 by Rise Up Crowdfunding for any business they refer that goes live with a Regulation CF offering on our funding portal.

Rise Up Crowdfunding Is The Place For Everyone To Help Make Real Change Happen.

Meet Our Team

"Ruth E. Hedges, our CEO is one of the world’s foremost authorities on Equity Crowdfunding and is one of the original pioneers of the legislation that was ultimately signed into law as Title lll 4(a)(6) the crowdfunding bill in the  JOBS Act on April 5, 2012"


"We believe in a future where the next world-changing business does not go unrealized because of access to capital, and we are excited to be working with The Coca-Cola Company in this venture to make the change we all want to see in the world finally happen."

Ruth E Hedges

Founder & CEO

Kendall Almerico P. A.

Co-Founder & Head of Compliance

Paige Darensbourg

Executive Administrative Assistant

Board Of Advisors

Fernando Hernandez

Senior Director, Supplier Diversity, The Coca-Cola Company

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