How Investing Works

Everything we value, from democracy to racial injustice, is endangered every day.

The world is ours to change if we work together and use equity crowdfunding so everyone can have an opportunity to create their dream business, equal paying jobs, generational wealth, and a better life without a gatekeeper determining your destiny. That is what equity crowdfunding can do. 


Think about every small business, in your hometown, in most cases its existence was determined by creditworthiness, by assets of the owners, or collateral, by a group of gatekeepers at a bank, or by access to angel investors or venture capitalists.


Imagine all of the necessary and important businesses that have never seen the light of day because of this unfair process. With trillions of dollars sitting on the sidelines, imagine all the jobs that will now have a chance of being created.


Investing in private companies (unlike investing in large public companies on stock exchanges) has been around for a long time but these investments were only available to the rich until the passage of the JOBS Act.


The JOBS Act democratized investing in the U.S. connecting the 99.7% of businesses who did not have access to this type of capital formation with 91% of households considered "non-accredited investors" who also did not have access to this type of investment.


The new Regulation Crowdfunding legislation takes friends and family financing and provides infrastructure, technology, and an ecosystem to regulate and expand the process. 


Regulation Crowdfunding is a transformational concept. You will not automatically shop at big box stores, franchises, national chains, etc.. when you own equity in local shops, restaurants, hotels, etc... You will also go see movies, buy clothes and games and fashion, technology, and all kinds of products from companies you own equity in.


You become a big advocate and help spread the word to everyone you know about the companies you invested in.


Regulation Crowdfunding has the ability to bring a new pool of billions of investment dollars into more women-owned, minority-owned, veteran-owned, and LGBTQ-owned businesses and startups. 

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